XO DESIGN

Xo-design, France, Hong-Kong, USA

XO is the brand created by the famous designer and architect Philippe Starck together with Gérard Mialet. But what is XO exactly? A cross and a circle. And if you like rebus, you can even read it “cross the line”. That’s what design is all about: a new look on things. Putting together forms which do not seem to go along naturally and see that, in fact, they do. Like a cross and a circle. Simple, graphic, and yet unexpected. Nowadays, XO is an international company, which continuously introduces new products designed by the design icons of our times. And keep crossing lines.